Every morning this summer, while walking to Ivory Row's corporate offices in Tribeca, we watched aghast as hundreds of people lined the streets of Soho to wait in line for one of Dominique Ansel's infamous cronuts (the half croissant, half donut culinary concoction that is taking the world by storm.)
Now, it seems that the cronut is old news. Today's foodie throngs line up for three-plus-hour waits on the Williamsburg waterfront, ravenous for New York's newest culinary creation: The Ramen Burger.
A Japanese-American mash-up, the latest food fad features a hamburger patty sandwiched between two discs of compressed ramen noodles in lieu of a traditional bun. To date, it’s only been available on Saturdays at Brooklyn’s Smorgasburg food market — and each time, it’s sold out in just a few hours.
“It’s definitely crazy!” says Keizo Shimamoto, 35, the creator of the Ramen Burger and a former computer programmer who quit his day job in 2009 to devote himself to ramen and blog about it at GoRamen.com. “I didn’t expect it to be this popular.”
By the time Smorgasburg opened at 11 a.m. last Saturday, more than 100 people stood waiting, some having lined up as early as 7:00 a.m. Shimamoto sold out more than the 300 burgers he had on hand in a matter of hours, leaving dozens waiting on line to go without.
What do you think? Would you wait in line for hours for food? If so, what would it be?