We're very proud to announce our limited-edition, ballet-inspired cashmere collection with Mary Helen Bowers. Dance and fashion have always been inexorably linked with one another. Given the aesthetic nature of each art form, it's not surprising that, when the two worlds collide, the resulting combination can be beautiful, graceful, sophisticated and elegant.
Mary Helen Bowers was the perfect choice for this collaboration. As a professional ballerina, personal trainer, founder of Ballet Beautiful, entrepreneur, and mother, she epitomizes the Ivory Row woman. Having first come to fame as Natalie Portman's personal trainer for her work in Black Swan, Mary Helen is currently responsible for some of the most-admired physiques in the world (Miranda Kerr, Carolyn Murphy, Doutzen Kroes, Lily Aldridge, and Karlie Kloss, among others.)
The collaborative process was fantastic. Not only did the Ivory Row design team work with Mary Helen to design a collection of elegant pieces that will last a lifetime, we also worked with WIREWAX and Maul Media to produce a beautiful fashion film that is also highly technologically sophisticated.
The shoppable video is the very first of its kind to enable viewers to add products straight to their cart as they enjoy the experience of watching the film. The technology developed by WIREWAX is truly groundbreaking and represents the future of interactive shopping.The entire team worked together from conception to production, creating a beautiful film with shoppability in mind - optimal for user experience.
We hope you enjoy watching the video and shopping the collection as much as we enjoyed making it.
Please visit the Ivory Row and Ballet Beautiful collaboration home page.