First there was Black Friday, the tradition that grew out of Thanksgiving where retailers enticed shoppers into their stores with incredible sales that put their books into the black. Then came Cyber Monday, an Internet-shopping spree born out of clever marketing to extend the buying craziness throughout the weekend.
And now there is something completely new, an idea to channel the spirit to shop into the spirit of giving.
Today, global charities, families, businesses, community centers, students and more will come together to create #GivingTuesday. This national day of giving celebrates and encourages charitable activities that support nonprofit organizations.
Ivory Row welcomes Giving Tuesday and its powerful message about the importance of giving back. We believe that this is ultimately the true message of the holiday season. So if you can, please take some today time to consider those who are less fortunate and perhaps make a donation to your favorite charity.
For more information about Giving Tuesday, you can visit their website:givingtuesday.org.