In the company of women: Denise


We first discovered the lovely Denise Porcaro, founder and owner of Flower Girl NYC via Garance Dore back in 2010 and we were instantly charmed by her story. Following her passion for flower design and taking a leap of faith, Porcaro started freelancing as a flower stylist before opening a small shop on the Lower East Side in 2004. Since then, she’s been featured in VogueHarper’s Bazaar and Elleand has become a darling of both the fashion and restaurant worlds. 

Why do we love her? Aside from the fact that she's so genuinely warm, friendly, charming, and cool, she's also a kick-ass New Yorker with a hard-core entrepreneurial spirit. 

What is your favorite virtue?

What are your favorite qualities in a man?
Refer to above answer.

What are your favorite qualities in a woman?
Honesty, kindness, a loving heart and a positive spirit are pretty good qualities in any being.

What is your idea of perfect happiness?
Peace, love, simplicity.

What is your greatest fear?
The dark!

What is your greatest extravagance?

What is your most treasured possession?
My dogs, although they are family, not possessions.

Who are your heroes in real life?
As I have said many times, I have been blessed with a great group of people in my life. They all could fall into this category in one way or another.

What is your greatest regret?
None of your business!

What natural talent do you wish you had?
Can I exchange natural talent for a super power?

What's the favorite gift you've ever received? 
Love, awwwww...

What piece of art would you buy if you had absolutely no budget?
Would probably spend the money on an amazing travel experience instead!

What is your favorite motto or quote?
Enjoy the process.

What's your favorite way to wear cashmere?
...Naked underneath.

Follow Denise at 
Instagram  Facebook  Twitter 


Denise is wearing V-Neck with Shawl Bottom Rib